Does the age of your domain determine your Google rank?

A long discussed topic as a factor in the infamous algorithm is domain age. This factor may cast a gray shadow over a new website and their ensuing launch because of the fear that the domain “isn’t old enough” to be ranked by Google.

Domain age is a factor in the Google algorithm but shouldn’t be a key factor in your SEO equation. Google tries to use their data on when they they first crawl and/or see links to you site to determine the age factor. Relying on what WHOIS data that is available is some loose ground in terms of Google’s crawl.

All this comes back to what your site is and how you create content for it. So keep your resources to build good content that people want to link to and Google will find and rank your site. Don’t poor all your money into that 9 year old URL from the site auction and then just plop some content online. Focus on content, first and foremost.

Google’s stance on ranking by domain age.

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SEO Tip: Use Google Suggest for keyword research

There are a lot of great tools available, both free and paid, to conduct keyword research. However, one you might overlook is what is in front of you every time you go to google search. Aand if you are like me that is lot.

Google Suggest is the drop down box that appears with synonyms for your query when you type into the search box. What this shows you is relevant, and possibly alternative, search phrases to you keyword. Best of all, the suggestions are “straight from the horse’s mouth” being Google’s mathematically determined suggestions to your search query.

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Google Tip: Monitor Your Competitor’s Inbound Link Anchor Text

Use the “inanchor:” and “allinanchor:” operators to see which of your competitors have obtained keyword rich links to their site. This will help you analyse their link building effectiveness on keywords you target or should be targeting.

Example: inachor:"product keyphrase here" would return results with “product keyphrase here” in the link anchor text.

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Google Tip: Google Stops It’s Results at 1000 for a Given SERP

If you do an indexation search on Google you can only get 1000 results deep, or to page 100. An odd stat to uncover since most searchers don’t make it past page 3 of any given search query SERP (Search Engine Results Pages).

An alternative to this issue is the utilize Google’s search operators and begin your query with “site:” or “inurl:”. This will limit your results to the requests site.

Example: site:www.thedomain.com inurl:product

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Google Tip: How to turn off personalized search results

Google now shows you personalized search results all the time, even when you are not logged in. Results are personalized based upon your last 180 days of Google activity as tracked by the linked cookie in your browser.

To turn off personalized search you can easily appending “&pws=0” to the end of your Google SERP (search engine results page) URL in the address bar of your web browser. For example: http://www.google.com/search?q=pizza&pws=0

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How Google Instant May Effect Your Analytics

You will see the ‘predicted query’ as the keyword in your Google Analytics, as indicated in a recent post by Google.

Google Instant works based upon the idea that it can predict your query. So it will be showing search results for the query it anticipates you are typing. So if the user is typing “web design” but click on the search results after only inputting “web des”, then your Google Analytics will show “web design” in your keyword metric.

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Google Tip: How To Show More Than 10 Results Per Page

To quickly adjust the number of results on your Google search results page add “&num=100” to the end of the URL. This number doesn’t have to be 100. If you wanted 50, just replace the number.

Your URL would look something like this: http://google.com/search?q=pizza&num=100

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History of Search: Timeline

If you are a Internet junkie like me, then you will probably appreciate this graphic.

Tidbits like: Google officially took its namesake in 1997. As a research project at Stanford, it was called “BackRub”.

History of Search Engines.

Infographic by PPC Blog

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